15 Dec 2015

Responding to my Focus Group Feedback


The majority of my focus group agreed that the purple was too overpowering and made the article seem quite childish. Therefore, I decided to introduce blue into my colour scheme in order to balance it out a bit.


I changed the colour of the questions to blue and also made the standfirst blue as the white seemed slightly harsh against the black background.

Addressing a Focus Group in my Demographic


I felt that there was too much purple on the double page spread, and it seemed quite overpowering so I conducted a short, structured survey with a demographic focus group to see whether they agreed or disagreed.

Double Page Spread Stages


The first thing I did after positioning the photograph was create the running head, this ensured that my magazine had continuity and that it was clear to the reader which magazine the article belongs to. I also created a stand-first on the right hand side of the page as there would have been no other text on there otherwise. I made it slightly off white so it matches the background and also so it contrasts with the image it is placed on. I also created a heading using the same fonts as I used on the front cover to establish a house style within the magazine. I used the same fonts to create a drop cap and a pull-out quote for the same reasons.



I then created all the text to go in my article by creating an interview style conversation. I used very chatty, colloquial language to ensure I created the friendly mode of address that my demographic desired when I carried out my survey. I used two different colours to make it very clear the difference between the two speakers. I used purple and black font in able to continue the girly, fun house style I created on my front cover and contents page.

14 Dec 2015

Editing My Double Page Spread Photograph

 I cut the image out using the magnetic lasso tool allowing me to crop around the edges cleanly and sharply. I then finished the edges the edges using the eraser tool and the blur tool to create a more seamless finish. I placed it on the right hand side of the page as although it is different to my layout sketches, it allows me to interlock the text with the picture, increasing the overall aesthetic appeal.







I then added the brightness tool to brighten up the image and make it stand out more on the page.