27 Oct 2015

Classic Pop Magazine - Double Page Spread Analysis




This feature is longer than two pages, however the first double page follows some of the same conventions as a normal double page spread.

The typography of the headline is capitalised and bold making it legible and user friendly, this also makes it stand out, making it clear to the reader what the article is about. The font used is sans serif making it quite simplistic and easy to read, however it is slightly quirky as it is has lots of harsh angles making it seem edgy and unique, this suggests to the reader that the article is unique, as well as giving it personality. The emotive language used in the headline is intriguing and makes the article seem authentic and honest. The title is white to contrast with the dark background, this connotes that the article is pure and creditable. Conventionally, headings take up approximately one third of the page, meaning that this title breaks convention, however, it is still very clear that it is the title, and it still fulfils its roles of enticing the reader and summarising the article.

The picture that is featured in the article takes up the entire page and is used as a background, this means that there is no negative space, making it feel more exciting and interesting. The picture used it a low angle shot which makes the band 'Years and Years' seem superior, making the reader more inclined to idolise them. It is a mid shot of a group that is obstructed by writing, this suggests that the group are exposed, emphasising the articles authentic tone. The shot is posed-candid which makes it feel natural and relaxed, reflecting the magazines house style and mode of address.

This article uses a standfirst to provide additional information about the band for the reader, making them intrigued and interested. The text is capitalised to make it more prominent and highlight it's importance. This is conventional, therefore making the magazine seem more professional and sophisticated.

The main body of text conventionally begins with a drop cap which captures the readers attention, as it stands out a is a prominent feature on the page. This is effective as it makes them want to read on and find out more. However, the magazine breaks some conventions as it doesn't include a kicker, pull quote, running head or lede.

The language used in the feature is slightly more formal than most magazines, suggesting that it's target market includes people from the established middle class, that are well educated and have a strong interest in the artists personal life, as well as their music, as the article reveals personal information about the artists childhood and sexuality. This also exaggerates the authentic tone as it allows the reader to really connect with the artists. The mode of address is friendly and welcoming in the article as although it is about the band, it seems to be from an insiders perspective as it is detailed and personal.

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