Mixmag Magazine - Double Page Spread Analysis

The headline of the feature is a very prominent feature on the page as it follows convention by taking up approximately one third of the page, making it stand out. It is written in all lower case letters to make it seem more relaxed, which is mimicked by the curvy, flowing font. The black font contrasts with its white background to give it a modern, contemporary tone, as well as ensuring the headline is entirely legible.

The featured photo is a mid shot of the artist 'Helena Hauff' which gives the audience a visual stimulant, allowing them to connect with her. The shot is posed, but still looks very natural, connoting authenticity and allowing the reader to relate to her. Her eyes are looking slightly above the camera to make her seem superior and slightly intimidating, the it reiterated by her serious, unapproachable facial expression. The photograph is approximately the same size as one page, however it is shifted over to leave a lot of negative space and to make it interlock with the headline, this makes it seem simplistic, drawing all the readers attention to the photograph.

The colours used on the double page spread are all black and white or neutral, this creates strong contrasts and ensures all the text can be read. This also suggests that it is very authentic as it creates a very natural, stripped back tone.

The article doesn't include many conventional features, however it does have a running head and a standfirst. The running head is at the top of the magazine, and is used merely to allow readers to see who the article is about when flicking through the pages. The standfirst is used to provide information about the reader, to entice the reader and get them invested in the article. The language in the standfirst is persuasive, which helps to encourage the reader to read the full article.

The main body of text is played out in columns connoting that it is informative and professional, however, it is very laid-back, casual language, aiding the magazine in portraying a relaxed, carefree mode of address.