Firstly, I did my cover stars makeup and hair to create a young, current look which would appeal to a young demographic. I wanted to make it seem like she cared about her appearance, so the audience would think she cares about them. I put her hair into a slick ponytail to make her seem put together and presentable, also because this is fashionable and my demographic would be interested in current trends and celebrity style. Despite the makeup being very dramatic, I went for fairly neutral colours to make her seem normal and relatable. I chose a black top which had a very wide neck as it is sophisticated and connotes elegance, making my demographic inclined to idolise her.
After this, I set up a white screen to create the best visibility and roughly positioned the soft box studio lights to light up the background and the foreground.
I then positioned my model appropriately and started to investigate with angles and lighting.
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